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THE FOUNDER

I'm Rima Elfar, founder and CEO of Lilz Activewear. My journey, from toddler fashionista to fitness enthusiast, has always been about embracing style and wellness. In 2021, my passion for fitness became a career, coaching busy moms to achieve their best selves. I combined my love for fashion and functionality to create Lilz Activewear, ensuring every woman feels confident and empowered, both in and out of the gym.

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