Our Story

Hi, I'm Rima Elfar, the founder of Lilz Activewear. As a personal trainer, nutrition coach, and former child and youth worker with over 20 years of experience in mental health, I've seen firsthand the impact that self-care and self-love can have on our overall well-being. As a single mother of two beautiful children, I understand the importance of prioritizing our own health and happiness, so we can show up fully for those we love.

My passion for fitness, nutrition and mental health led me to create Lilz Activewear- a line of activewear that not only performs but also makes women feel empowered, confident, and beautiful. I believe that what we wear can greatly impact our mindset and attitude, and I want every women who wears Lilz to feel like the best version of herself. Whether you're hitting the gym, running errands, or just lounging around, I want you to feel comfortable, confident and stylish.

In my spare time, I love to unwind and recharge through activities that nourish my mind, body, and soul. You can find me meditating, connecting with nature, or listeneing to inspiring podcasts that fuel my passion for self-development. I believe that personal growth is a lifelong journey, and I'm always seeking new ways to learn, grow, and evolve. whether it's a quiet moment of reflection, a hike in the great outdoors, or a thought- provoking podcast, I cherish these moments of self-care and use them to refocus my energy and intention. By prioritizing my own well being, i'm able to show up more fully for my loved ones, and live life that truly reflects my values and passions.

Empowering Women, One outfit at a Time

At Lilz Activewear, we're more than just a clothing brand- we're a community that believes in the importance of mental health, self -care, and balanced living. We believe that taking care of our minds and bodies is essential to living a happy, healthy life. We are committed to supporting and empowering women every step of the way. With a strong sense of fashion and a passion for helping others, I'm dedicated to creating activewear that inspires women to be their best selves- inside and out.

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Beyond Clothing: Lilz Activewear is a Movement

A Community of Empowerment and Expertise

Step into a community that values more than just the latest trends. Lilz Activewear is a movement founded on Rima's dedication to fitness and coaching. We don't just sell clothing; we share knowledge and experience to support you holistically on your path to success. LEARN MORE ABOUT FIT WITH RIMA